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Platform Specialist

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This job is available in 1 locations

Platform Specialist

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Description

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.

Position Purpose: Develop and implement marketing automation platform functions for member, provider and prospect marketing and engagement, in accordance with the mission, philosophy, and objectives of the company. Work with management to support initiatives for the health plans, corporate departments and product teams. departments and product teams. Ensures the utilization of Adobe Experience Manager (AEM) and Sitecore to deliver the best possible website UX, according to strategies, marketing plans, target groups and personas.

  • Build and modify web pages within our content management system (Adobe Experience Manager and/or Sitecore), in accordance with web style guidelines.

  • Collaborate with cross-functional teams to gain a clear understanding of web content requirements, actively seeking clarification when needed.

  • Ensure that all digital content aligns with brand standards and stays in sync with established web guidelines.

  • Propose improvements based on business partner feedback and web analytics.

  • Optimize web-ready digital graphics by compositing, masking, sharpening, resizing, etc. using Adobe Photoshop.

  • Upload images, marketing documents, and videos into the appropriate asset management system (AEM Assets).

  • Responsible for reviewing and activating pages within our CMS platform, ensuring accuracy, quality, and adherence to established guidelines.

  • Use Workfront to access content, communicate project updates, complete assigned workflow steps and upload URLs for review.

  • Handle workflows within a project management system and maintain timelines of multiple, simultaneous projects.

  • Provide customized training to content authors and regional counterparts on how to build and edit web pages and how to perform advanced level tasks in our CMS.

  • Monitor multiple channels to answer technical questions and provide support to global content authors.

  • Coordinate with IT and Marketing to improve organizational efficiencies and program effectiveness.

  • Organize and manage multiple clients and project priorities.

As a Platform Specialist, you will have the task of taking content from multiple business partners and incorporating it thoughtfully into our website’s content management system. You will collaborate with Digital Content Managers and business partners to ensure digital content is accurate, consistent, and adheres to digital, editorial, SEO and web style guides. You will join a team that is responsible for overseeing day-to-day operations of our content platform, handling tasks such as user access management, content publishing, platform optimization and user support and training. If you have a passion for web production and a keen eye for detail, we encourage you to apply for this position and join our team of dedicated professionals.

Education/Experience: Bachelor’s degree or equivalent in Business, Marketing, or Computer Science. 3+ years of experience in email marketing and marketing automation. Health care industry experience preferred. Experience using Salesforce Marketing Cloud, ExactTarget, and/or a similar marketing automation platform. Knowledge of HTML and modern programming language.

Preferred Experience: AEM cloud

Pay Range: $54,000.00 - $97,100.00 per year

Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law. Total compensation may also include additional forms of incentives.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

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