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Senior Salesforce Marketing Cloud Specialist

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Senior Salesforce Marketing Cloud Specialist

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Description

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.

Position Purpose:

Ensures the Salesforce Marketing Cloud (SFMC) platform offers a user-centric experience that allows marketing teams to effectively reach and acquire new consumers through digital-content marketing strategies. Identifies opportunities to build and add data-driven solutions that help marketing teams tailor acquisition campaigns to customers’ behaviors, preferences, and multi-channel journeys. Acts as a trusted source of knowledge in Marketing Cloud best practices and its growing number of capabilities to ultimately build the SFMC roadmap. This role will focus on the various strategic initiatives and the daily operations of Centene's member text and email communication program.

  • Translate business and marketing requirements into well-designed and customized marketing solutions using the Salesforce Marketing Cloud.
  • Determine the best path for Salesforce platform implementation, configuration, data migration, and integration.
  • Use data analytics to help understand which communication channel is most effective by the different customer segments for each type of message.
  • Design and build customer relationship email/mobile automation solutions to reach and acquire new members.
  • Design and/or build integration between Marketing Cloud and 3rd party applications or data sources.
  • Define and measure KPIs (e.g., marketing emails, PPC, open and click-through rate, unsubscribes, bounce rate, conversion rate, etc.) to measure automation performance.
  • Empower the Marketing teams to utilize the Marketing Cloud automation platform and collaborate with them to identify opportunities to continuously improve the utilization and adoption of the platform.
  • Fundamental understandings of complex technology environments with an understanding of how to optimize automation solutions for efficiency and simplicity.
  • Build custom queries and dynamic templates in automation studio to segment audiences.
  • Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users to utilize.
  • Conduct user training and actively promote user adoption of Marketing Cloud throughout the Marketing organization.
  • Stay up to date with latest Salesforce technology updates, changes, community, and roadmap(s), and partner with Digital Solutions and Product Team to develop and maintain Centene’s SFMC roadmap.
  • Collaborate with the UX and product teams to identify customer relationship requirements and opportunities to develop multi-touch point communications with new consumers and optimize campaigns.

Education/Experience:

Bachelor’s degree or equivalent experience in Marketing, Computer Science, Information Technology, or related field.

Knowledge of programming languages in SFMC: AMP Script, HTML and CSS, SSJS and/or JavaScript, SQL (and Query Studio experience).

5+ years of experience working hands-on in Marketing Cloud implementations, ideally involving integrations with Salesforce core and other platforms.
Strong background in agile SCRUM practices and associated tools preferred.

End-to-end understanding of SFMC Platform preferred.

Ability to build cloud pages (using smart capture) using both content blocks & HTML/CSS & JS.

Strong analytical and problem-solving capabilities.

Excellent written and verbal communication skills and experience.

License/Certification:

Certified in Salesforce Marketing Cloud Developer and/or Marketing Cloud Consultant

Pay Range: $67,400.00 - $121,300.00 per year

Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law. Total compensation may also include additional forms of incentives.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

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