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Senior Marketing Analyst

Rancho Cordova, California Apply Now Job ID 1130427 Additional Locations Clayton,Missouri,US;Woodland Hills,California,US;San Rafael,California,US Category Marketing & Communications Organization Centene Corporation Schedule Full-time
Description:
Position Purpose: The Senior Marketing Analyst will research, analyze and report on marketing acquisition data to support the strategy and business management of specific Health Net lines of business.

  • Evaluate the effectiveness of marketing campaigns by tracking campaign response and providing feedback of findings with actionable recommendations for performance improvements.
  • Extract and analyze data from multiple sources in order to research anomalies in campaign response metrics.
  • Develop and maintain planning tools to measure key performance metrics by media and distribution channels. This may include response curves, ROI forecasts and test plans.
  • Research campaign related inquires that may include print quantity estimates for Direct Mail campaigns, issues related to how a contact list was developed or lead handling from inside sales.
  • Periodic evaluation of media response attribution and record matching logic to enable accurate capture of media driven leads and sales.
  • Presentation of marketing initiatives, research findings and campaign results to senior leadership.
  • Maintain relationship with internal operational departments and outside vendors to effectively develop all components of the marketing and advertising plan strategies.
  • Qualifications:

    Education/Experience: Bachelor’s degree in Economics, Statistics, Marketing, or related field. Minimum four to six years of data extraction, reporting and analysis in a professional environment. Minimum of two years of direct to consumer (B2C) marketing, which includes direct mail and search engine marketing (SEM). Knowledge of Health Insurance Industry or a government regulated industry a plus.

    Preferred skills:

     

    Strong SQL and data manipulation skills

    Expert Excel level (able to understand any spreadsheets)

    Strong presentation skills

    Must be able to deliver complete analysis from scratch

    Should be comfortable working with any level of leadership

    Must be willing to support regular reporting in addition to ad-hoc research


     Nice to have:

          Teradata experience

    Solid Statistical knowledge with SAS, SPSS, or other tool exposure

    Healthcare experience (2+ years)

    Tableau &/or Microstrategy

    SAS, SPSS


    Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
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